Learn These Simple Startup Skills To Fast-Track Growth

If you’re an expert at every business function, you’re really a master of none

Joe Procopio
4 min readNov 24, 2021

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Are you good at inbound marketing? Would you consider yourself technically proficient? Have you ever closed a high-dollar sale? Could you balance your company’s books in a pinch?

If you answered “no” to any of those questions, you’re not alone. And it doesn’t mean you can’t succeed in those areas.

For example, in this week’s issue of Teaching Startup (#83), we answered a question from a technical entrepreneur about how to get predictable results from inbound marketing for his B2C business.

The answer was solid and helpful, but not every entrepreneur is a technical founder struggling with marketing. So what I want to talk about in this post is a more universal problem that every startup founder and business leader comes face to face with on a daily basis.

How do you properly execute functions of your business where you have no expertise?

Your company can’t grow if it’s not firing on all cylinders

You’re faced with filling a need that is critical to your success but out of your experiential wheelhouse; How do you fill that need…

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Joe Procopio
Joe Procopio

Written by Joe Procopio

I'm a multi-exit, multi-failure entrepreneur. AI pioneer. Technologist. Innovator. I write at Inc.com and BuiltIn.com. More about me at joeprocopio.com

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