Just Because a Startup “Could” Exist…

All the reasons why you shouldn’t run with that billion-dollar idea

Joe Procopio
5 min readNov 20, 2023

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On a random Tuesday in the startup press universe, I tripped over another article about another peer-to-peer fashion rental app landing another high-seven-figure seed round from VC investors. And I’m not gonna bury this particular company but… I just want to ask a simple question.

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Joe Procopio

I'm a multi-exit, multi-failure entrepreneur. NLG pioneer. Building TeachingStartup.com & GROWERS. Write at Inc.com and BuiltIn.com. More at joeprocopio.com