If Your Startup Wants to Build a Great Product, Launch It Before It’s Ready

It could mean the difference between building a good product and a potentially great product

If you’ve ever used a new product that seemed like it wasn’t finished, that probably wasn’t an accident.

One of the sneaky lessons I’ve learned in 20-plus years as an entrepreneur is that there are good reasons to release a product that’s not quite ready for prime time. What you learn can end up being the difference between building a good product and a potentially great product.

A minimum viable product isn’t just a theoretical idea. The truth is that every new product launches as a minimum viable product — some are just more viable while others are just more minimum.

The secret for going from good to great is that the market will not only validate your idea, it will tell you what to build, what not to build, how you should sell it, and how much you should sell it for.

If, that is, you launch your product with the right amount of minimum and the right amount of viable.

Why Minimum Viable Products fail

There are basically three reasons why MVPs crash and burn: