I Lost a Bunch of Subscribers and I’m Kinda Thrilled

When you hear that you should “fire your worst customers,” this is how you do it

Joe Procopio
5 min readMar 9, 2023
later. image by bublikhaus

Here goes one more nail in the coffin.

I’m gonna be honest with you. I’m a born pleaser. I try to make everyone around me happy. This is not a genetic trait, and it’s not a natural part of my personality.

My motivation for pleasing people comes down to this: If I’ve learned one thing about leadership, it’s that leadership is mostly about making everyone around you better. For whatever reason, I translate step one of that process into making everyone around me happy. Track record is pretty good, and even when I fail, I’ve at least accomplished something karmic.

Now, what does that have to do with me losing a bunch of subscribers to my newsletter — and what the hell does that have to do with you reading this so you can be more successful with your business?

Great question. Let’s peel this onion.

I Hate Losing Subscribers

When I started writing these posts back in 2019, I had one goal: Take my decades of entrepreneurial leadership and tactical experience and hand out chunks of content that were insightful, actionable, and most importantly, honest.



Joe Procopio

I'm a multi-exit, multi-failure entrepreneur. NLG pioneer. Building TeachingStartup.com & GROWERS. Write at Inc.com and BuiltIn.com. More at joeprocopio.com