I appreciate that, Paul. Here's the thing on that math. The use case ROI that we'll see 1000% gains in is tiny. I'll use those D3 schools that promoted our original stuff. There was no business case to be made around serving them. There were too few and they were too niche. Trying to be every solution to every Gen AI use case is the holy grail, for sure, but, I mean, only companies with already massive reach like Google have even a shot at that, no?