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How’s Hiring Going? Because LinkedIn Made $2 Billion On Subscriptions Last Year
LinkedIn’s social network might be hurting your hiring whether you use them or not
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The headline of this post reads like pure, uncut snark. And it is. But it’s also verbatim the question I asked “Mike,” the CEO of a tech company whom I’ve known for just about the entirety of his tenure.
“Very funny,” he quipped in a way that made it clear my question wasn’t funny. “But we stopped using LinkedIn during the pandemic.”
“When they went full social network?” I asked.
Pregnant pause. “LinkedIn is a social network?… Like Facebook?”
Yes. I had to explain that not only is LinkedIn pretty much a full-blown social network now, but as a social network, they’re raking it in.
In fact, LinkedIn made over $2 billion in premium subscription revenue over the last 12 months. An estimated 12.5 percent of their overall revenue.
I’ll get more into that announcement later.
Because there’s a huge twist coming.
And it concerns you, whether you’re seeking a job or not, or whether you’re hiring or not.