How Your Startup Leaves Money On the Table

Quick-hit advice on maximizing your pricing

Joe Procopio
6 min readJul 6, 2023

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image by diller

If I had to guess, I’d say your startup is probably selling your product for less than it’s actually worth. I know this because it happens all the time.

It happens to me.

The truth is that most startups do pricing wrong, and they almost always err on the side of…

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Joe Procopio

I'm a multi-exit, multi-failure entrepreneur. NLG pioneer. Building TeachingStartup.com & GROWERS. Write at Inc.com and BuiltIn.com. More at joeprocopio.com