How To Tell Startup Investors a Winning Growth Story

Everyone loves a good story. Make sure yours hits all the right notes.

But first: A word about the connection-driven pitch

It is no secret that whether your pitch is story-driven or calculus-driven, the easiest way to land an investor is either through an existing relationship or by springboarding off of a prior success.

Pick a theme and stick to it

You’re not laying options out on the table and hoping one of those crazy ideas just might work. Every element in your story works in concert towards an ending.

Story assumptions are derivatives of facts

This is where I see a lot of growth stories fall apart because, like a bad movie, assumptions become just a bunch of high-octane action scenes and explosions cut together.

Margin and profit are inflexible plot points

Margin and profit are where you have to draw a line in the sand. These are declarations, so to speak, that must be the most provable with the most data behind them.

Growth and scale are your sequels

A lot of first-time founders spend way too much of their pitch focused on telling the story of the billion-dollar, unicorn version of their company. Investors aren’t playing the lottery. They don’t need you to draw a line from point A to point Z.

I’m a multi-exit, multi-failure entrepreneur. Sold ExitEvent. Building TeachingStartup.com & GetSpiffy. Former Automated Insights. More info at joeprocopio.com

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