How To Tell Startup Investors a Winning Growth Story

Everyone loves a good story. Make sure yours hits all the right notes.

Joe Procopio

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Think about your investor pitch for a minute. Does it tell a compelling and believable story, one in which good ultimately vanquishes evil? Is your hero relatable and your enemy hateable? Does the end of your pitch deserve a standing ovation?

Those questions aren’t as silly as they seem.

From the first slide of your deck to the last, your startup should be the protagonist in a tale of rebellion against an entrenched empire. The antagonist is the problem you’re attempting to solve, with all of its dark-side pain and frustration neatly translated to time and dollars.

The rest of the deck covers your battle plan, your ragtag army, your innovative new weapons, and exactly how you’re going to navigate the trenches to take out the space station by firing a couple of torpedos into a shaft no bigger than two meters.

Here’s the thing: While a story-driven startup is a recent trend that aims to push all the right psychological investor buttons, unlike some of the more iconic stories we’re all familiar with, you can’t just hide the science and the data behind futuristic terms and emotional twists.

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Joe Procopio

I'm a multi-exit, multi-failure entrepreneur. NLG pioneer. Building TeachingStartup.com & GROWERS. Write at Inc.com and BuiltIn.com. More at joeprocopio.com