How To Tell Startup Investors a Winning Growth Story

Everyone loves a good story. Make sure yours hits all the right notes.

Joe Procopio
6 min readMar 22, 2021

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Think about your investor pitch for a minute. Does it tell a compelling and believable story, one in which good ultimately vanquishes evil? Is your hero relatable and your enemy hateable? Does the end of your pitch deserve a standing ovation?

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Joe Procopio

Multi-exit, multi-failure entrepreneur. NLG pioneer & eService expert. Building TeachingStartup.com & GetSpiffy.com. Uncommon founder. More at joeprocopio.com