How to Solve Customer Indifference Before It Kills Your Product
7 min readJun 17, 2019
Customer indifference is the number one killer of new products and services. It can be a tricky problem to solve and even more difficult to detect, because it’s often mistaken for something else.
When customer indifference goes undetected, we wind up wasting a lot of time and money polishing and promoting a product that nobody is going to buy because…