How To Sabotage a Successful Product With a Half-Baked Delivery

Release management is the first step to customer success, literally.

Joe Procopio
6 min readFeb 13

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Let me know if this sounds familiar. Your team delivers an amazing new product or feature that customers have been demanding for months, then nobody uses it. Or they use it incorrectly. Or they complain that it doesn’t work like they wanted.

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Joe Procopio

Multi-exit, multi-failure entrepreneur. NLG pioneer & eService expert. Building TeachingStartup.com & GetSpiffy.com. Uncommon founder. More at joeprocopio.com