How To Put a Product Team Together

There is no better professional achievement than launching a product and watching it succeed. But a successful product launch is really nothing more than a glorified proof of concept. No company ever survived on the hype of a launch, no matter how high the trajectory of the rocket.

Once that rocket is up in the air, we lose a lot of control over it, and the period immediately following the launch is often marked by total chaos. What we need is something that looks more like organized chaos, and for that, we need a product team.

Product, as a role, is a relatively new science pioneered by growth-stage startups and innovation-focused corporations. Traditionally labeled “product management,” Product used to be this weird mesh of marketing and release management, but now it’s a weirder mesh of engineering, technology, data analysis, and market fit.

Bringing Product Into an Organization

Creating a product team haphazardly or reactively can actually amplify the post-launch chaos and create a lot of unnecessary hoops for the rest of the org to jump through. Let me tell you, the only thing worse than chaos is buzzwordy documentation of the chaos.

Like I said, this is a new science. Despite what a lot of experts will tell you, we need to build our product team the…