How To Price Your Startup’s Subscription Product

It’s More Than Just Announcing 12 “Easy-To-Afford” Payments

Joe Procopio
6 min readApr 17, 2023

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Make no mistake. The fastest path for a company to create recurring revenue is by offering their product to an army of customers via subscription.

But the thing about an army: If you don’t keep it fed and happy, it’s not going to fight for you.

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Joe Procopio

I'm a multi-exit, multi-failure entrepreneur. NLG pioneer. Building TeachingStartup.com & GROWERS. Write at Inc.com and BuiltIn.com. More at joeprocopio.com