How To Pitch Your Startup Without Buzzwords or Platitudes

Avoid the lazy mistakes that come with poor pitch planning

Startup and the art of tossing a word salad

A word salad is a term for a collection of phrases that sound impressive but ultimately don’t mean anything.

Why entrepreneurs overuse buzzwords and platitudes

I mean, the short answer is that old standby: “Because we always have.” But the longer answer is that it’s a trickle-down learned behavior.

Know your audience

Again, that phenomenon doesn’t happen to everyone. But what I do see occurring naturally quite often is the tendency to pitch the startup from the perspective of whomever is doing the pitching.

Always start with an overview

A lot of startups don’t think about describing their company until it’s time to either sell the product or pitch to investors. It’s also why positioning is often ignored during the early stages of a company: Why lock yourself into a definition before you have to?

Know your strengths and your limits

Once you’re ready to take your pitch to a known audience, think about your company, and focus not just on where the strengths are, but also the limits.

Address your customer directly and your solution indirectly

Your pitch, whether a sales pitch, an investor pitch, or a partner pitch, should always address the customer directly.

I’m a multi-exit, multi-failure entrepreneur. Sold ExitEvent. Building & GetSpiffy. Former Automated Insights. More info at

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