How To Pitch Your Startup Without Buzzwords or Platitudes

Avoid the lazy mistakes that come with poor pitch planning

There’s this game I play with a couple of my friends where one of us starts describing what our company does while the other is armed with a buzzer taken from a Taboo board game.

Any time the speaker spits out a trendy business buzzword (“disruptive”), they get a single buzz. Any time the speaker leans on the crutch of a startup-related platitude (“democratize the web”), they get a double buzz.

The winner is the one who goes the longest and says the most without getting buzzed.

I know. We’re startup super nerds. In our defense, we only play this game when one of us is working on a big pitch of any kind. Be it a sales, investor, or partner pitch — basically, any meeting where the other party needs to quickly understand why they should write us a check.

And I can’t stress enough how important this game has become in terms of clarity when defining our startups.

Startup and the art of tossing a word salad

A word salad is a term for a collection of phrases that sound impressive but ultimately don’t mean anything.