How To Monetize a Two-Sided Marketplace

If you want to get paid, you need to play matchmaker

image by benzoix

The basic ingredients of matchmaking

Stage 1: Determination — What makes a match a match?

Stage 2: Efficacy — How accurate is your match?

Stage 3: Exposure: How is the scoring reflected in your platform?

Stage 4: Fulfillment — How well did the marketplace do?

I’m a multi-exit, multi-failure entrepreneur. Sold ExitEvent. Building & GetSpiffy. Former Automated Insights. More info at

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