How To Market Your Minimum Viable Product

Marketing an MVP is nothing like marketing a mature product

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Rule 1: You’re Starting From Zero

Rule 2: Quality Over Quantity.

Rule 3: Honesty wins every time.

Rule 4: Separate the Product from the Secret Sauce

Rule 5: Tell Them What They Need To Hear.

I’m a multi-exit, multi-failure entrepreneur. Building Precision Fermentation & Teaching Startup. Former Spiffy & Automated Insights. More at

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