How to Maintain Your Integrity in a Hyper-Competitive Business Environment

Just because you’re a startup doesn’t mean you get to cheat

First, Decide What Kind of Entrepreneur You’re Going To Be

Look, I’m not here to save your soul. Passing judgment takes way too much time and energy that I’d rather spend on my day job.

Always Tell the Truth

Again, this sound really simplistic and easy and pedestrian until you consider one of those slippery slope scenarios.

Do What You’re Supposed To Do

In other words, tell the truth and live that truth. A lot of liars rationalize a lie in retrospect because they convinced themselves they were telling the truth at the time they told the lie.

Don’t Let Mistakes Become Excuses

A lie is a mistake. Not doing what you’re supposed to do is a mistake. It’s easy to make mistakes. It’s good to make mistakes. Don’t be afraid to make mistakes.

Stay Away From Blame

I’m going to get a little soapboxy with this one, but assessing blame is the scourge of the modern era. As a society, we spend way too much time trying to figure out who is going to pay for the mistake and not enough time figuring out how to pay for the mistake.

Don’t Do Anything You Have To Hide

In other words, if you can’t sell your product to your mother, don’t sell your product.

Chase Something Other Than Profit

Coming full circle to the beginning of this post, if you’re in startup strictly to make money, you’ll probably make it until you get caught. Your startup has needs and wants. You need to be profitable, but you don’t need to want to be profitable.

I’m a multi-exit, multi-failure entrepreneur. Sold ExitEvent. Building & GetSpiffy. Former Automated Insights. More info at

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