How To Know You Have a Successful Product Before You Build It

Five ways to validate your product idea without resorting to a fake website

Validate the product, not the trend or the market

An entrepreneur came to my website with this question — Is it a good idea to seek out an emerging business trend and build a fake website to see if people will buy a product built out of that trend?

Talk to potential customers as if the product was available soon

The best data you’re going to get on a non-existent product is to talk to potential customers of that product. Again, with a new feature on an existing product, this is not that difficult, although you’d be surprised at how few companies actually do this.

Make a market of enthusiasts

This takes a while and it’s not easy, but if you do it right, you’ll be light years ahead when you do actually build your product.

Build a pilot MVP

You don’t have to build all of your product, maybe you can just build a little bit of it.

Start a partnership

This is the hardest to pull off, but if the situation calls for it, think about working with a third party to produce part or all of your product on demand. Again, this works best if you already have a market to address with a new product.

I’m a multi-exit, multi-failure entrepreneur. Sold ExitEvent. Building & GetSpiffy. Former Automated Insights. More info at

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