How To Get Your Minimum Viable Product to Market Quickly

A series of steps to help get your MVP out the door right now

Step 1: Narrow your scope by going back to full manual

I’ll be honest with you. I’ve been struggling with a new product myself. Engineering paralysis can happen to anyone, including those of us with over 20 years of startup experience launching dozens of new products.

Step 2: Shift your focus from the product to customer results

As a result of narrowing my scope and ditching most of the automation, my MVP is no longer what I imagined, but it’s still the minimum viable version of the eventual product I’m imagining.

Step 3: Prevent the critical mistakes, don’t sweat the small ones

When we’re trying to get something new to market, it’s easy to get bogged down in the details of everything that could possibly go wrong. The truth is there will always be one more thing that will go wrong before we launch, and then one more thing immediately after launch, and then many more things after that.

Step 4: Remove customer friction first

When we start to build automation and innovation back into our MVP, we need to start automating and innovating on the customer side. The business side can wait.

Step 5: Limit your audience and launch a pilot

Here’s the best advice I can give you about an MVP. Never, ever launch an MVP without a pilot and a limited customer audience. Ever.

I’m a multi-exit, multi-failure entrepreneur. Sold ExitEvent. Building & GetSpiffy. Former Automated Insights. More info at

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