How To Get Your Minimum Viable Product to Market Quickly

A series of steps to help get your MVP out the door right now

Joe Procopio
6 min readOct 10, 2019

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Let’s talk about why you haven’t launched your product yet, and how you can get it to market today.

Launch delay is a company killer. The startup graveyard is littered with ideas, prototypes, and even full-blown MVPs that never saw the light of day. Most of the good ones, I can assure you, were beaten by a faster competitor. And I’d be willing to bet that happened because the products themselves were over-engineered to the point of paralysis.

You can’t let this happen to you. Look, I get it. We’re innovators, we’ve got a bit of dreamer in us, and we’re perfectionists. But we also don’t want to build the absolute best and most awesome product that nobody ever heard of.

The truth is, there’s never a perfect time to launch and there’s never a perfect MVP candidate. At any given moment, there are a million different reasons why you shouldn’t launch your product.

Let’s remove those reasons.

Step 1: Narrow your scope by going back to full manual

I’ll be honest with you. I’ve been struggling with a new product myself. Engineering paralysis can happen to anyone, including those of us with over 20 years of startup experience launching dozens of new products.

In my case, this new product is not only something we’ve never done before, but it could ultimately be the first step in changing our business. It’s also an inherently complex product, and it will ultimately require a lot of automation and technology. So I’ve got pressure plus difficult, and that’s never a fun equation.

The problem I had is the same problem that delays a lot of MVP launches. Every time I got close to launch, I found myself tripping over one more uncaught detail that would ultimately doom the product. This forced to me to come up with a series of fixes and workarounds.

I cycled like this for a couple weeks, then it hit me. I was trying to launch too much too soon. So the first thing I did is go back to full manual and totally de-scope the entire MVP.

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Joe Procopio

I'm a multi-exit, multi-failure entrepreneur. NLG pioneer. Building TeachingStartup.com & GROWERS. Write at Inc.com and BuiltIn.com. More at joeprocopio.com