How To Get Other People To Sell Your Product For You

Four tried-and-true sales approaches that are making a comeback in the digital age

Joe Procopio

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There has never been a better time to start a business. These days, almost anyone can quickly set up an infrastructure that can automate most or all of the business functions around marketing, producing, and even delivering a product.

There’s just one area that hasn’t caught up yet. Even with all the advancements in technology that have brought about automated marketing solutions, no-code software development platforms, and point-and-click fulfillment options, there’s no magic bullet out there that will sell your product for you.

So even though it’s never been easier to start a business, it’s still just as difficult, if not more difficult, to sustain that business.

Yes, you can still sell individual products to individual customers, and you can build a base of those one-to-one customers over time. If you’re lucky, your product will have a price point and a margin that still allows your company to make a profit from such a manual and time-consuming one-to-one sales approach.

But almost every company stalls out and stagnates at a certain level of manual sales productivity. Furthermore, sales methods that were formerly thought of as automation magic bullets — search engine optimization, pay-per-click advertising, social media marketing, and the like — those methods aren’t as magical as they used to be.

Even the more recent and advanced approaches, like two-sided marketplaces, which are currently all the rage, aren’t sustainable until they hit a critical mass — a large enough market share to make the transaction process both time and cost efficient for the customer.

Back to sales basics, with a technical twist

Luckily, you don’t need magic software to scale your sales. There are a number of old-school approaches to volume selling that any business can take advantage of, and the more forward-thinking companies can even enhance these approaches with technology and automation.

All the approaches revolve around a single concept: Get other people to sell your product for you…

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Joe Procopio

I'm a multi-exit, multi-failure entrepreneur. NLG pioneer. Building TeachingStartup.com & GROWERS. Write at Inc.com and BuiltIn.com. More at joeprocopio.com