How To Get Other People To Sell Your Product For You

Four tried-and-true sales approaches that are making a comeback in the digital age

Back to sales basics, with a technical twist

Luckily, you don’t need magic software to scale your sales. There are a number of old-school approaches to volume selling that any business can take advantage of, and the more forward-thinking companies can even enhance these approaches with technology and automation.

Method 1: Enterprise sales

A lot of companies offer an enterprise version of their product by slapping a tile on their website with a call to action to contact their sales team, and they stop there. This is a wasted opportunity.

Method 2: Customer referrals

The best way to find new customers, hands down, is through your existing customers.

Method 3: Revenue Share

Think of a revenue share model as a grown-up, professional version of a referral program. The main difference is that you should have a dedicated contract in place.

Method 4: White-label platform

This is the holy grail of getting other people to sell your product, and sometimes, this method can replace the entire sales process for your company.

I’m a multi-exit, multi-failure entrepreneur. Sold ExitEvent. Building & GetSpiffy. Former Automated Insights. More info at

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store