How To Get Off the Startup Trend Bandwagon

Are you building your own business or cloning someone else’s?

Trends rise up when something traditionally difficult suddenly becomes easy

Damn, but there are a lot of two-sided marketplace startups everywhere.

OK, Hypocrite!

You may have caught that I’m writing posts raging against the need for more 2SMs while also dropping hints that I’m getting ready to unleash another one myself.

Your mission should lead you to build something completely different

There’s no denying that entrepreneurs need comparisons to explain their new and innovative idea in a way that will get people to understand it quickly, especially customers and investors. So leaning on the crutch of “Uber for X” or “Netflix for Y” is almost mandatory — in the beginning.

Your positioning should lead you to sell something completely different

I just spent a week with my full-time startup, Precision Fermentation, discussing positioning with the leadership team and making sure we’re all on our way to the same page about just what it is we’re selling.

There’s a lot less appetite for betting on a single winner

Before COVID, there was a huge problem with ridiculous VC-backed private company valuations leading to shitty IPOs. That problem still exists. After COVID, there will be far less chance that pre-revenue and pre-profit startups get funded at those heights based on a single winner coming out of a trendy model battle.

I’m a multi-exit, multi-failure entrepreneur. Sold ExitEvent. Building & GetSpiffy. Former Automated Insights. More info at

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