How To Get Off the Startup Trend Bandwagon
Are you building your own business or cloning someone else’s?
Let me ask you a philosophical question: Why did you start your own company in the first place?
I really want you to think about the answer. Too many entrepreneurs don’t, and when they realize that they’re building their business from someone else’s blueprints, they lack either the fortitude or the experience to reverse course. So their startup dream ends up becoming a retread, a wanna-be, just another player in a trendy game of whatever is hot this quarter.
This mistake is not a weakness of ego, inexperience, or greed. It’s actually more of a well-intentioned slip, one that leads an entrepreneur to go from leaning on a metaphor to explain what they’re trying to accomplish to falling into a trap of their own making and actually living that metaphor.
I’ve been building companies a long time, and it took me too much of that time to realize the value of mission and positioning. I thought they were just buzzwords. I was wrong.
Let’s use those lessons to keep you out of that trap.
