How To Failure-Proof Your Startup
When the next crisis hits, will your company find a way to survive and thrive?
One of the lessons of the global pandemic is that you can never predict how external events are going to impact your business. No one saw worldwide lockdowns coming. Nothing like it had never happened in the modern business age. So how do you prepare for a crisis like that? And what about the next one?
There were obvious winners during the lockdowns. These were the companies that were naturally predisposed for growth once the world was forced to stay put at home — companies like Amazon, Zoom, Netflix, and DoorDash.
But there were also companies that bore the full brunt of the collapse of their business due to the lockdowns and were not only prepared to survive, but thrive. They did so by following strategies that they had already woven into the fabric of their business even before the pandemic emerged as a threat.
Look, no startup can be 100 percent failure-proof, and no strategy is 100 percent foolproof. But here are five steps to follow that will put your startup in its best position to survive and thrive — both in bad times and in good.
