How To Determine When You Should Launch Your Minimum Viable Product
Answering these five questions will address the most critical decision criteria
The most difficult decision when building a minimum viable product is knowing when it’s ready to go to market.
That question begs the dreaded two-word follow-up, one that’s despised by most entrepreneurs and engineers:
“Define ready.”
Get that part wrong and you’re facing the proposition of launching a product that everyone hates and no one uses. It’s a pretty powerful demotivator.
So let’s tackle it head on.
There are two camps when it comes to building an MVP
The pro-MVP camp will tell you that a minimum viable product, with its barebones approach to developing the engine that powers a full customer experience, allows creators to bring ideas to market quickly and inexpensively.
An MVP lets them test the viability of those ideas with real, live customers, without a lot of up-front, sunk cost. Then they can make sound decisions about how to move forward to product-market fit.
The anti-MVP camp will point to the vast number of broken and crappy apps in the…
