How To Determine When You Should Launch Your Minimum Viable Product

Answering these five questions will address the most critical decision criteria

Joe Procopio
5 min readFeb 21, 2022
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The most difficult decision when building a minimum viable product is knowing when it’s ready to go to market.

That question begs the dreaded two-word follow-up, one that’s despised by most entrepreneurs and engineers:

“Define ready.”

Get that part wrong and you’re facing the proposition of launching a product that everyone hates and no one uses. It’s a pretty powerful demotivator.

So let’s tackle it head on.

There are two camps when it comes to building an MVP

The pro-MVP camp will tell you that a minimum viable product, with its barebones approach to developing the engine that powers a full customer experience, allows creators to bring ideas to market quickly and inexpensively.

An MVP lets them test the viability of those ideas with real, live customers, without a lot of up-front, sunk cost. Then they can make sound decisions about how to move forward to product-market fit.

The anti-MVP camp will point to the vast number of broken and crappy apps in the…



Joe Procopio

I'm a multi-exit, multi-failure entrepreneur. NLG pioneer. Building & GROWERS. Write at and More at