How to Craft the Message for Your Minimum Viable Product

What exactly does your product do?

This is the most challenging and brain-bending question a startup faces, because if a Minimum Viable Product (MVP) is going to succeed, its description has to be deceptively simple. And by “deceptively,” I mean it has to convey a ridiculously complex idea in about 15 words.

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Joe Procopio

Joe Procopio

20K Followers

I’m a multi-exit, multi-failure entrepreneur. Building TeachingStartup.com & GetSpiffy.com. Exited ExitEvent & Automated Insights. More info at joeprocopio.com