How To Change Customer Behavior With Peak Pricing

Joe Procopio
6 min readMay 30, 2019

How do we get our customers to use our product the way it was intended?

When we take a product to market, we can make some guesses as to how our customers will consume it, but we’re always going to be wrong. This is fine. Our customers should be telling us what they want and we should be listening.

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Joe Procopio

I'm a multi-exit, multi-failure entrepreneur. NLG pioneer. Building TeachingStartup.com & GROWERS. Write at Inc.com and BuiltIn.com. More at joeprocopio.com