How to Build a No Code Startup Around Your MVP

You don’t have to spend a fortune to build out your company, yet

Why you need to track the growth of your business

It’s never been easier to start a company, and it’s never been easier to create a working product or market a new service. The options for building a sustainable business are nearly unlimited. But that lowering-of-the-bar comes with a downside — I see a lot of newly-formed companies skipping those unlimited options altogether.


There are a lot of ways to track your customers and prospects. Here are just a few examples:

  • Marketing management software like Hubspot.
  • Payment software like Stripe.
  • Accounting software like Quickbooks.

The lowly but powerful spreadsheet

It’s OK to use a spreadsheet as your system of record. You can either create it as the result of an export from another system or create it manually. Each customer in your system of record should have a unique ID that you generate — don’t use Hubspot’s ID, don’t use Stripe’s ID.


I’m going to poke conventional wisdom here, but in the beginning, you do not need a lot of data tracking around digital marketing until the numbers start to produce a sustained impact on sales.


Money never changes hands without some kind of digital record being created. Plug into this digital record and tie that revenue back to your system of record for customers.


Speaking of real-time, let’s talk about Zapier. In cases where I don’t have automatic updates between systems, I can use Zapier to automate those updates for me. So when I make a sale (in Stripe), my marketing system (MailChimp) gets updated.


And finally, let’s talk about Slack. If I’m real time with my data, or even when I’m not, there are certain situations where real time notification and communication is critical. Slack is more than an instant messaging tool for your team, it’s an instant messaging tool between your team and your data.

This is all temporary, but it’s also permanent

Of course, you’re going to pretty quickly outgrow the free-to-use variants of these no code tools. Eventually, the unique needs of your business model will even push you past the capabilities of the paid versions of these tools. Not only that, but I’m willing to bet your spreadsheets will become a heated, unusable mess before the latter happens.

I’m a multi-exit, multi-failure entrepreneur. Sold ExitEvent. Building & GetSpiffy. Former Automated Insights. More info at

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