How To Build a Marketplace Startup That Scales

Marketplace rules have changed dramatically, and they’ll continue to change quickly

Joe Procopio
6 min readFeb 1, 2021

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image by macrovector

Make no mistake, running a business that monetizes someone else’s output will always be a slippery slope.

The idea seems simple. Let’s look at the website on which you’re reading this post. Medium is a marketplace that…

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Joe Procopio

Multi-exit, multi-failure entrepreneur. NLG pioneer & eService expert. Building TeachingStartup.com & GetSpiffy.com. Uncommon founder. More at joeprocopio.com