How to Beat the #1 Deal Breaker In New Startup Sales
Change the focus of your product documentation and sell more of it
Your customers want to buy your startup’s product. They really do. So why haven’t they?
The problem might be that they don’t understand what you’re selling them, because you’re selling them a package of features, not a set of solutions.
You’ve probably made them aware of a few things to catch their interest in the first place.
- They might know what your product does.
- They might know that it does what it does very well.
- They might know that your product is the pinnacle of cutting-edge stuff.
But they’re just not 100 percent sure what’s in it for them.
In my 20-plus years of developing both customer-facing and business-facing products, I’ve found the lack of customer focus during the product development phase to be the number-one dealbreaker for new product sales.
Everyone says they put the customer first, but when you dive into their product development process, you can quickly discover when that’s not actually the case.
So let’s fix that.
