How to Beat the #1 Deal Breaker In New Startup Sales

Change the focus of your product documentation and sell more of it

Joe Procopio

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Your customers want to buy your startup’s product. They really do. So why haven’t they?

The problem might be that they don’t understand what you’re selling them, because you’re selling them a package of features, not a set of solutions.

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Joe Procopio

I'm a multi-exit, multi-failure entrepreneur. NLG pioneer. Building TeachingStartup.com & GROWERS. Write at Inc.com and BuiltIn.com. More at joeprocopio.com