How to Beat the #1 Deal Breaker In New Startup Sales

Change the focus of your product documentation and sell more of it

Joe Procopio
5 min readOct 18, 2021

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Your customers want to buy your startup’s product. They really do. So why haven’t they?

The problem might be that they don’t understand what you’re selling them, because you’re selling them a package of features, not a set of solutions.

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Joe Procopio

Multi-exit, multi-failure entrepreneur. NLG pioneer & eService expert. Building TeachingStartup.com & GetSpiffy.com. Uncommon founder. More at joeprocopio.com