How Successful Startups Avoid Selling To People Who Aren’t Buying

Discover, define, and mine your market to find customer gold

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Your goal is NOT to sell as much product as you can

Discover your market

Develop traction in that market

Start mining that traction for all its worth

Make that mining more efficient

Expect that mine to dry up and prepare to repeat

I’m a multi-exit, multi-failure entrepreneur. Building Precision Fermentation & Teaching Startup. Former Spiffy & Automated Insights. More at joeprocopio.com

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