How Successful Startups Avoid Selling To People Who Aren’t Buying

Discover, define, and mine your market to find customer gold

Joe Procopio
6 min readAug 27, 2020

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Why do some new products fly off the shelves while others have sales cycles that extend out for months?

Selling any product is a mixture of art and science, but selling a new product with no track record from a company with no…

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Joe Procopio

Multi-exit, multi-failure entrepreneur. NLG pioneer & eService expert. Building TeachingStartup.com & GetSpiffy.com. Uncommon founder. More at joeprocopio.com