How Startups Win Their Market With Positioning

You can’t get anywhere if you don’t know where you are

The evolution of product positioning

Start by defining what you’re you’re not.

Use the problem/solution equation to play to your strengths

Tie positioning to mission

Get aspirational

I’m a multi-exit, multi-failure entrepreneur. Sold ExitEvent. Building TeachingStartup.com & GetSpiffy. Former Automated Insights. More info at joeprocopio.com

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