How Startups Win Their Market With Positioning

You can’t get anywhere if you don’t know where you are

Joe Procopio
6 min readNov 19, 2020

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Quick question: Can you state what your company does in a single sentence?

Most startups think about growth this way: They look at their product as point A and product-market fit as point B. But a lot of them skip the step that draws the line between those two points…

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Joe Procopio

Multi-exit, multi-failure entrepreneur. NLG pioneer & eService expert. Building TeachingStartup.com & GetSpiffy.com. Uncommon founder. More at joeprocopio.com