How Startups Win Their Market With Positioning

You can’t get anywhere if you don’t know where you are

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The evolution of product positioning

Start by defining what you’re you’re not.

Use the problem/solution equation to play to your strengths

Tie positioning to mission

Get aspirational

I’m a multi-exit, multi-failure entrepreneur. Building Precision Fermentation & Teaching Startup. Former Spiffy & Automated Insights. More at

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