How Startups Use Freemium Models To Acquire Paying Customers

Moving from free to revenue isn’t as easy as it looks

Joe Procopio
6 min readNov 23, 2020

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Freemium models seem like an easy way to get new customers to fall in love with your product. But freemium models aren’t for every business.

When they work, they work like magic, locking the customer into a value proposition that’s harder to give…

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Joe Procopio

Multi-exit, multi-failure entrepreneur. NLG pioneer & eService expert. Building TeachingStartup.com & GetSpiffy.com. Uncommon founder. More at joeprocopio.com