How Startups Target High-Revenue Customers
To scale your business, you have to take better aim at your target market. Here’s how.
A lot of business owners don’t realize that they have almost total control over who their customer is and how much money those customers are willing to spend.
Once you understand this — and when you start to lean into what you learn — you’ll sell more product for more money with less effort and lower costs.
Your first customer is ANY customer
It’s not hard to lose control of your customer base. When your company is at the startup stage, it’s only natural to scramble to get anyone to buy your product, discover that it’s awesome, and — if you’re lucky — tell someone else how awesome it is.
Sure, you target markets, you do surveys, you narrow your pitch down to certain demos — but at the end of the business day, the only demo that matters is: “Has cash and wants our stuff.”
That’s the traditional roadmap to early-stage survival.
But like I tell my kids, “The road to success starts with telling someone no.”
