How Startups Sell More Product Using a Trojan Horse Approach

A step-by-step guide to building a product that’s enterprise-viral

Joe Procopio
7 min readJun 14, 2021

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I’m willing to bet that there’s at least one software app that you use regularly for work that got on your radar because someone you know was already using it.

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Joe Procopio

Multi-exit, multi-failure entrepreneur. NLG pioneer & eService expert. Building TeachingStartup.com & GetSpiffy.com. Uncommon founder. More at joeprocopio.com