How Startups Secure Valuable Partnerships
Make sure that windfall isn’t a deathtrap
7 min readDec 19, 2019
A partnership with an existing business can be a huge win for a startup. But just because a bigger, shinier company wants to be your new BFF, it doesn’t mean the revenue firehose is going to be aimed your way.
It’s almost a requirement these days for an up-and-coming startup to join forces with a…