How Startups Plan For Billion-Dollar Success

You can’t copy someone else’s strategy and expect the same results

Joe Procopio
6 min readDec 14, 2020
image by pch.vector

Don’t fall for the lure of the billion-dollar IPO.

If you are, like me, watching all these jaw-dropping entrances into the public markets and looking for common denominators that you can apply to building your own company, there aren’t any.

Whether you’re just starting out or you’ve already raked in a few million dollars of capital, the strategies, models, and methods that are going to launch you to your next level haven’t been invented yet. You can’t follow someone else’s playbook and expect the same results, not even some fractional equivalent of their success.

I’ve been building companies, products, and tech for over 20 years, and I can assure you there isn’t one set of singular strategies that makes the difference between a startup’s success and failure. I’ve never gotten to the same place the same way twice.

You need to write your own playbook for your own billion-dollar success. Let’s talk about how to do that.

Step away from the S1

I just spent three years working shoulder-to-shoulder with a brilliant entrepreneur who has taken one company public, has a couple more outsized exits, and…



Joe Procopio

I'm a multi-exit, multi-failure entrepreneur. NLG pioneer. Building & GROWERS. Write at and More at