How Startups Plan For Billion-Dollar Success

You can’t copy someone else’s strategy and expect the same results

Joe Procopio
6 min readDec 14, 2020

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image by pch.vector

Don’t fall for the lure of the billion-dollar IPO.

If you are, like me, watching all these jaw-dropping entrances into the public markets and looking for common denominators that you can apply to building your own company, there aren’t any.

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Joe Procopio

Multi-exit, multi-failure entrepreneur. NLG pioneer & eService expert. Building TeachingStartup.com & GetSpiffy.com. Uncommon founder. More at joeprocopio.com