How Startups Pivot Gracefully

Have you pivoted lately? If not, you should probably be thinking about it. Yes, a proactive pivot. Why? Because you’ve heard that old phrase: In startup, if you’re not growing, you’re dying. A lesser known but more actionable phrase is: If you’re not changing, you’re not growing.

A pivot is when a business changes their overarching strategy quickly and dramatically. Traditionally, a pivot is seen as a cause for concern, maybe a last-gasp hack at reinventing a lagging business as its runway contracts.

The desperation pivot happens, of course, and when it does, it gets headlines. But the pivot-or-die scenario is relatively rare in the startup world, especially when you consider the vast number of proactive strategy changes that happen in any successful startup lifecycle.

Here’s a rundown of the most beneficial proactive pivots I’ve been through as a founder, as executive management, and as an advisor over the last 20 years. I’ll start with the big, rare ones and follow through to the smaller, more frequent ones that every startup should be thinking about.

The Moonshot Pivot

To set the tone for positive proactive pivots, let’s start with what should be the final pivot in any startup lifecycle, the one that actually takes the startup out of startup.