How Startups Negotiate with Giants and Win
6 min readJun 3, 2019
In business, your leverage in negotiations is directly proportional to your size. When you’re a startup, you’re freaking tiny. So how do you get a big deal done without giving away the company?
It’s rare that a startup will get a fair shake from a giant customer or partner. But these kinds of deals can mean the difference between success and failure, so we’ve got to go after them.