How Startups Lose Money With Subscription Pricing

From two-sided-marketplaces to on-demand models, there’s a lot of misunderstanding about how subscriptions work

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Subscription pricing doesn’t work for traditional products and services

Subscription pricing doesn’t work when it underserves demand

Subscription pricing doesn’t work when it over-serves supply

Subscription models don’t work when they don’t remove friction

Subscription models don’t work when they don’t define value

Subscription models don’t work when they don’t provide value

I’m a multi-exit, multi-failure entrepreneur. Building Precision Fermentation & Teaching Startup. Former Spiffy & Automated Insights. More at joeprocopio.com

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