How Startups Lose Money With Subscription Pricing

From two-sided-marketplaces to on-demand models, there’s a lot of misunderstanding about how subscriptions work

Joe Procopio
6 min readOct 8, 2020

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Launching a subscription-based product or service sounds so easy. It’s like instant Monthly Recurring Revenue, just add subscribers.

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Joe Procopio

I'm a multi-exit, multi-failure entrepreneur. NLG pioneer. Building TeachingStartup.com & GROWERS. Write at Inc.com and BuiltIn.com. More at joeprocopio.com