How Startups Launch Products That Customers Want

Five questions you need to answer before starting a new project

Joe Procopio
6 min readApr 29, 2021

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image by pch.vector

There’s no worse feeling for an entrepreneur than pushing a brilliant idea all the way though execution and then launching that new product or feature to dead silence.

But oddly enough, we entrepreneurs tend to do this a lot. In fact, I just did it…

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Joe Procopio

Multi-exit, multi-failure entrepreneur. NLG pioneer & eService expert. Building TeachingStartup.com & GetSpiffy.com. Uncommon founder. More at joeprocopio.com