How Startups Launch Products That Customers Want

Five questions you need to answer before starting a new project

image by pch.vector

Don’t bet big on experiments

Question 1: Are customers leaving because you don’t have it?

Question 2: Are you afraid that a competitor will get there first?

Question 3: Are your customers tired of hearing you promise it?

Question 4: Are your customers already hacking it together themselves?

Question 5: Are your customers paying for it already?

To build or not to build

I’m a multi-exit, multi-failure entrepreneur. Sold ExitEvent. Building & GetSpiffy. Former Automated Insights. More info at

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