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How Startups Go From Cool New Thing To Must Have Product
If you want customers, focus on useful over flash
I just launched the most boring MVP of my career.
Admittedly, it was boring on purpose, but even I was shocked at how vanilla the results were. It’s OK though, because even though the MVP was dull as shit, it was also useful as hell. At this early stage, useful is all I care about.
I’ve been launching new products for over 20 years, mostly as an entrepreneur or part of a startup. I’ve had huge successes and crashing failures. I’ve launched brilliant and clever cool new things and dreadfully mundane solutions to nagging and expensive problems.
One of the most important lessons I’ve learned: When it comes to long-term success, there might appear to be correlation between flashy and successful, but there’s no causation.
Ultimately, I can live with boring and useful, because I can get past that. Flashy and useless is just a pretty picture of an impending failure.
Why boring beats flashy every time
This isn’t a tortoise vs. hare argument. I’m not downplaying buzz or hype or any of those terms that describe the quick and intense engagement with a product. That kind of thing is necessary for success…
