How Startups Go From Cool New Thing To Must Have Product

If you want customers, focus on useful over flash

Joe Procopio
6 min readNov 12, 2020

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I just launched the most boring MVP of my career.

Admittedly, it was boring on purpose, but even I was shocked at how vanilla the results were. It’s OK though, because even though the MVP was dull as shit, it was also useful as hell. At this early stage, useful…

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Joe Procopio

Multi-exit, multi-failure entrepreneur. NLG pioneer & eService expert. Building TeachingStartup.com & GetSpiffy.com. Uncommon founder. More at joeprocopio.com