How Startups Go From Cool New Thing To Must Have Product

If you want customers, focus on useful over flash

image by macrovector

Why boring beats flashy every time

The first question I ask a startup when I get involved

Putting the horse back in front of the cart

The gap between actionable and informative

Make it useful, make it simple, make it sticky, in that order

I’m a multi-exit, multi-failure entrepreneur. Sold ExitEvent. Building & GetSpiffy. Former Automated Insights. More info at

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