How Startups Get to the Growth Stage

When To Stop Building and Go Where the Money Is

Joe Procopio
5 min readAug 8, 2022

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image by freepik

In the beginning days of any startup, every ounce of effort should be spent building the coolest, slickest, most awesome product ever invented.

But at some point, the gears of progress need to downshift. Those big ideas need to hibernate for a while. Before the growth curve can kick in, your focus…

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Joe Procopio

Multi-exit, multi-failure entrepreneur. NLG pioneer & eService expert. Building TeachingStartup.com & GetSpiffy.com. Uncommon founder. More at joeprocopio.com