How Startups Get to the Growth Stage

When To Stop Building and Go Where the Money Is

Joe Procopio
5 min readAug 8, 2022
image by freepik

In the beginning days of any startup, every ounce of effort should be spent building the coolest, slickest, most awesome product ever invented.

But at some point, the gears of progress need to downshift. Those big ideas need to hibernate for a while. Before the growth curve can kick in, your focus must come off of the product, because growth is almost always built on a market story, not a product story.

It can be extremely difficult to shift those gears. So how do you bend your product to market fit without breaking it?

Let’s break it down to five steps.

1. Make the Shift From “How” to “How Many”

The day you first realize that your product delivers an awesome experience — that day might be the best day of your startup journey.

With Automated Insights, it was the day we were able to produce our first run of fantasy football recaps, generated automatically from some old data Yahoo gave us — a million insightful (and hilarious) recaps in about an hour.

With Teaching Startup, it was the first time an entrepreneur said they’d pay ten times what I was asking for a monthly subscription.



Joe Procopio

I'm a multi-exit, multi-failure entrepreneur. NLG pioneer. Building & GROWERS. Write at and More at