How Startups Fake Their Way To Success With a New Product

An honest strategy for faking your product until you make it what it was meant to be

Joe Procopio
6 min readMar 10, 2022

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Bringing a new product idea to market used to be an incredibly difficult and expensive proposition. That’s no longer true. In fact, there’s pretty much a script you can follow these days.

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Joe Procopio

Multi-exit, multi-failure entrepreneur. NLG pioneer & eService expert. Building TeachingStartup.com & GetSpiffy.com. Uncommon founder. More at joeprocopio.com